Following NikkiTutorials, most beauty Gurus have been raving about the Nivea Men Post-Shave Balm as a makeup primer. It is said to make any makeup look last longer. It allegedly controls face oil, preventing foundation from caking up. It is also extremely more affordable in comparison to other regular facial primers.
The balm itself has a cooling effect designed to soothe sensitive skin after shaving which helps with irritation, dryness, and redness (sounds promising to become a best primer for dry skin)
Being an alcohol-free product also adds to the bright expectations to this product as a makeup primer as it would be gentle on dry skin, not stripping it of its natural, very minimum, moisture.